(NEW YORK, NY) Three-time GRAMMY® Award-nominated and BRIT Award-winning multi-platinum singer-songwriter James Bay unveils the official music video for his latest single “Us.”
The cinematic clip stands out as his most emotionally charged and touching video to date. Intercutting subjects of all races and genders facing depression and strife, the visual proves poetic, poignant and raw. In between these shots, the camera focuses on Bay singing alone, sharing the same struggle exemplified by his overpowering, but vulnerable delivery.
The beautiful video brings to life a feeling of unity and on the song Bay says: “Touring my music means I’ve been lucky enough to meet people all over the world and witness the phenomenal strength of crowds. Gigs can be the greatest proof that positivity and strength comes from us all sticking together. I wrote this song to explore unity and inclusion. Looking through the lens of my own personal relationships, this song turned out to be a particularly important moment on the album for me."
The artist’s anticipated sophomore full-length, Electric Light [Republic Records], lands in stores on Friday May 18, 2018. The pre-order is live now, granting instant grat downloads of “Us,” “Pink Lemonade,” and “Wild Love.” Full track list below as well as the album pre-order Here!
Captivating venues everywhere, he revs up the sold out “Electric Light” Tour this May following the record release. Composed in East London’s Baltic Studios, Bay co-wrote and co-produced Electric Light with longtime friend and collaborator Jon Green and brought onboard Paul Epworth [Adele, Florence and The Machine] to add final production elements to the record. “Wild Love” has already reached 15 million Spotify streams and its official music video co-stars Natalia Dyer of Stranger Things. Watch the “Wild Love” music video here. “Pink Lemonade” has also raised its hand as a standout with over 3 million streams and features an “almost” intergalactic music video with a heartwarming twist. See the official “Pink Lemonade” music video here! Across the globe it has earned widespread critical acclaim from NME, Forbes, Harpers Bazaar, Time, GQ UK, Rolling Stone, People, Clash, Billboard, and more.
Be on the lookout for more news from BAY and pre-order Electric Light HERE via Republic Records.
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